Solicitation Fundraising for Charity

Solicitation fundraising is one of the most lucrative methods of fundraising for your charity.

It can help you to not only secure donations for your charity but to have your message, your mission and your brand introduced to and recognized by hundreds or even thousands of people across your city, state, the nation or even the world.

The importance of solicitation fundraising is clearly about more than just getting donations—it’s about building lifelong commitments to your organization and the services you provide to the communities you serve.

Here are some ways you can make sure your solicitation fundraising meets your goals and serves you well.

• Make sure your need and your message is clear—when you solicit donations from outside sources who are unfamiliar with your organization, it’s important that you make it clear who you are and what your need is. You’ll be more likely to garner support for your cause—presently and in the future—if people understand what you’re about and where their money will be going.

• Catch their attention where their attention already is—in the past, you could place a newspaper ad and get all of the funds you needed for an entire year. But fundraising is no longer like this. Nowadays, you should take into consideration how the internet has changed the way donors think. Sign up for an online fundraising program and get your potential donors to do what they already love doing—shopping online—from a portal that supports you and offers you a percentage back on every purchase they make.

• Offer a mixed media approach—use the internet, direct mail, flyers and other means of attracting attention so that you hit every possible target multiple times.

Remember, solicitation fundraising for charity is just as much about who you ask as it is how you ask and how often you ask. Meet your donors where their money is and you’ll find greater success.

For more ideas check out Fundraising Ideas for Schools & Non-Profit Fundraising Ideas